Red Bull has laid off around 50 people in recent weeks and named a new CMO in Ken Turner, reports Patrick Coffee.
The employees affected were mostly in its culture marketing teams that oversaw projects tying the energy drink brand to hip-hop music and breakdancing culture.
The shakeup follows the firings of North America CEO Stefan Kozak and CMO Amy Taylor after leaks of an employee letter urging more support for Black Lives Matter and a racially offensive slide from a company meeting.
It's not just brand promotions — creators make money off their online success in a number of ways, report Amanda Perelli, Sydney Bradley, and Dan Whateley.
From ads on videos to selling merchandise, and earning revenue through affiliate marketing, creators have several potential revenue streams across platforms like YouTube, Instagram, and TikTok.
Molson Coors is making Topo Chico its third hard seltzer launch of 2020 under a deal with Coca-Cola, reports Alex Bitter.
Topo Chico's "really strong following," stemming from its origins as a brand popular in Texas and Mexico, will help it grow across the US, Molson Coors CMO Michelle St. Jacques told Business Insider.
Beverage companies have piled onto hard seltzer, and St. Jacques said that the company's strategy, which includes expanding into the category, "still holds true despite the pandemic."
Truck drivers have fled the industry, but those who have stuck around are seeing red-hot rates. Glenn Koenig/Los Angeles Times via Getty Images A shortage of truck drivers combined with a surge in online and in-store shopping has made trucking unusually expensive. Retailers are spending around 30% more than they did last year to move goods via truck. The last time trucking rates soared this high, it forced companies like Amazon and XYZ to pass down the unusual transportation costs to consumers by raising prices. Visit Business Insider's homepage for more stories . There's a reason the shelves at your local big-box retailer still looks barren, months after the coronavirus crisis forced manufacturers and retailers to pump out more toilet paper and cleaning supplies than ever. Tens of thousands — potentially hundreds of thousands — of truck drivers have left the industry since early 2019, experts say, leaving retailers scrambling to fill shelves and online orders
Illustration by Alex Castro / The Verge I. The CEO On Friday afternoon, Facebook made one of its most controversial content moderation decisions in company history. After President Trump posted to Facebook some tweets that Twitter had placed behind a warning for “glorifying violence,” Mark Zuckerberg said that the company would allow them to stand . “I know many people are upset that we’ve left the President’s posts up,” Zuckerberg said in a Facebook post , “but our position is that we should enable as much expression as possible unless it will cause imminent risk of specific harms or dangers spelled out in clear policies.” “When the looting starts, the shooting starts,” Trump had tweeted — quoting a former Miami police chief who, in 1967, called for a violent crackdown on the city’s black community. And just as the president suggested, a long weekend of violence followed in the United States, with police assaulting protesters and bystanders across the country in the days that fo
NEW YORK, NY - SEPTEMBER 11: Bob Woodward speaks with Dana Perino at "The Daily Briefing" at Fox News Channel Studios on September 11, 2018 in New York City. Dominik Bindl/Getty Images Bob Woodward is defending his decision to withhold President Trump's remarks about COVID-19 until the release of his new book. In public, Trump was downplaying the threat of the coronavirus, even suggesting it was a new "hoax" from Democrats to harm his presidency. In a conversation with Woodward, however, Trump contradicted his public remarks, noting that the virus is far more dangerous than the seasonal flu. In an interview with the Associated Press, Woodward claimed that he sat on the comment for more than six months in order to do more fact-checking. “He tells me this, and I’m thinking, ‘Wow, that’s interesting, but is it true?’ Trump says things that don’t check out, right?” Woodward said. Visit Business Insider's homepage for more stories . President Trump kn
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