Red Bull has laid off around 50 people in recent weeks and named a new CMO in Ken Turner, reports Patrick Coffee.
The employees affected were mostly in its culture marketing teams that oversaw projects tying the energy drink brand to hip-hop music and breakdancing culture.
The shakeup follows the firings of North America CEO Stefan Kozak and CMO Amy Taylor after leaks of an employee letter urging more support for Black Lives Matter and a racially offensive slide from a company meeting.
It's not just brand promotions — creators make money off their online success in a number of ways, report Amanda Perelli, Sydney Bradley, and Dan Whateley.
From ads on videos to selling merchandise, and earning revenue through affiliate marketing, creators have several potential revenue streams across platforms like YouTube, Instagram, and TikTok.
Molson Coors is making Topo Chico its third hard seltzer launch of 2020 under a deal with Coca-Cola, reports Alex Bitter.
Topo Chico's "really strong following," stemming from its origins as a brand popular in Texas and Mexico, will help it grow across the US, Molson Coors CMO Michelle St. Jacques told Business Insider.
Beverage companies have piled onto hard seltzer, and St. Jacques said that the company's strategy, which includes expanding into the category, "still holds true despite the pandemic."
AutoDesk will acquire the construction productivity software startup PlanGrid for $875 million, the company announced Tuesday. AutoDesk , the $27 billion software company best known for its architecture program AutoCAD, will acquired PlanGrid for $875 million, the company announced Tuesday. Founded in 2012, PlanGrid is a GV (formerly Google Ventures) and Sequoia Capital-backed construction productivity tool. "At PlanGrid, we have a relentless focus on empowering construction workers to build as productively as possible," said Tracy Young, PlanGrid cofounder and CEO. "One of the first steps to improving construction productivity is the adoption of digital workflows with centralized data. PlanGrid has excelled at building beautiful, simple field collaboration software, while Autodesk has focused on connecting design to construction. Together, we can drive greater productivity and predictability on the jobsite," she said. SEE ALSO: Wall Street thinks these 5...
Craigslist is one of the top 20 websites in the US, and generates over $1 billion in revenue. The site's been around since 1999, and now serves 700 cities in 70 countries. Here are 11 surprising facts about one of the most well-known sites on the internet. Visit Business Insider's homepage for more stories. Craigslist is not just one of the largest websites on the internet. It also dates back to the web's earliest days, having gotten its start in 1999, when founder Craig Newmark turned his email newsletter featuring local events in the San Francisco Bay Area into a website. Craigslist now serves 700 cities spread across 70 countries — all with a site that eschews modern design in favor of a mostly text-based layout that is largely unchanged since the early 2000s. Here are 11 facts that you might not know about Craigslist, the classified ad marketplace with an archaic site design. SEE ALSO: The 9 biggest scams to avoid when buying a car on Craigslist DON...
GitHub has announced GitHub Free, which gives users unlimited private repositories for free — a move that brings it into tighter competition with rivals like Atlassian BitBucket or GitLab. This is GitHub's first major update since Microsoft officially acquired the code-sharing service for $7.5 billion in October. Nat Friedman, CEO of GitHub, says that unlimited free private repositories was the top-requested feature for GitHub. Microsoft bought GitHub to win the hearts and minds of software developers, and this could be an important step towards that goal. GitHub has made its first major update since Microsoft officially acquired the ubiquitous code-sharing service for $7.5 billion: It's giving away unlimited free hosting for private coding projects. With GitHub Free, developers can now host as many private coding projects they want for free. This is a big deal because, in the past, GitHub's free offering only allowed you to make coding projects that could be vi...
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