Red Bull has laid off around 50 people in recent weeks and named a new CMO in Ken Turner, reports Patrick Coffee.
The employees affected were mostly in its culture marketing teams that oversaw projects tying the energy drink brand to hip-hop music and breakdancing culture.
The shakeup follows the firings of North America CEO Stefan Kozak and CMO Amy Taylor after leaks of an employee letter urging more support for Black Lives Matter and a racially offensive slide from a company meeting.
It's not just brand promotions — creators make money off their online success in a number of ways, report Amanda Perelli, Sydney Bradley, and Dan Whateley.
From ads on videos to selling merchandise, and earning revenue through affiliate marketing, creators have several potential revenue streams across platforms like YouTube, Instagram, and TikTok.
Molson Coors is making Topo Chico its third hard seltzer launch of 2020 under a deal with Coca-Cola, reports Alex Bitter.
Topo Chico's "really strong following," stemming from its origins as a brand popular in Texas and Mexico, will help it grow across the US, Molson Coors CMO Michelle St. Jacques told Business Insider.
Beverage companies have piled onto hard seltzer, and St. Jacques said that the company's strategy, which includes expanding into the category, "still holds true despite the pandemic."
We’re chugging along with Why’d You Push That Button . We’ve got a few more episodes left in the season, and today’s is about music social networks. Kaitlyn loves stalking her friends’ Spotify feeds, whereas I keep my account hidden from everyone. I just want to listen to Britney Spears in peace. I can’t have Kaitlyn texting me every time I listen, you know? Spotify used to let people direct message tracks, but it has since removed that feature, which just leaves us with the friend feed. Why isn’t Spotify building out its social features? Does the company hate us? We brought Jordan McMahon, a social music fan, as well as The Verge ’s own Micah Singleton onto the show to discuss why they like seeing their friends’ activity. Then we talk to Charlie Kaplan, the CEO of Cymbal, a social music app, about why his company is shutting down and why it’s so hard to make a sticky social music experience. You can listen to the episode here or anywhere else you find podcasts, like Apple Podcas...
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Vimeo CEO Anjali Sud got the job in July because she had a vision for how to differentiate Vimeo from larger video services like YouTube and Netflix. At 34, she's the youngest CEO of an IAC company. She explained what it was like growing up in Flint, Michigan, and described career advice she learned from her father, an entrepreneur and immigrant. Anjali Sud has always sought out opportunities that aren't easy — that seem intimidating at first. She left Flint, Michigan, at 14 for the elite Massachusetts boarding school Phillips Academy on a scholarship. And she became the CEO of Vimeo at 34. "I think that when you are pushed outside of your comfort zone, you get off that learning curve so much faster and you develop as a leader so much faster," she told Business Insider in an episode of our podcast " Success! How I Did It ." Vimeo is an ad-free video platform for filmmakers, who Sud calls "creators." The videos on Vimeo generally have...
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