Netflix has spent years crushing movie theaters – turns out, it kind of needs them now

Netflix theatres

One of the more fascinating trends to watch these days is the way big digitally focused tech companies are incrementally moving back into the physical world, and into the realm of competitors they differentiated themselves against and crushed in the first place. Think, for example, Amazon's investment in brick-and-mortar retail, with its bookstores and grocery ventures. The company turned founder Jeff Bezos into the wealthiest man on the planet partly by all of us splurging on e-commerce and buying things online that we can ship straight to our door. And yet, here's the company making a play for the boring, unexciting world of physical retail stores.

A similar thing is happening at Netflix.

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Netflix has spent years crushing movie theaters – turns out, it kind of needs them now originally appeared on BGR.com on Fri, 31 Aug 2018 at 22:52:30 EDT. Please see our terms for use of feeds.

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