How Walmart's ad business stacks up to Amazon and why the retailer wants to acquire a piece of TikTok
Hi! Welcome to the Insider Advertising daily for August 31. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@businessinsider.com Today's news: How Walmart's ad business stacks up to Amazon, tech salary data, and Netflix's Brazil audience. Doug McMillon, president and CEO of Walmart Paras Griffin/Getty Images for 2017 ESSENCE Festival Walmart's bid for part of TikTok's ad business shows its ambitions to take on Amazon. E-commerce insiders detail the strengths and weaknesses of its ad strategy. Last week, Walmart confirmed that it worked with Microsoft to make a bid for TikTok's US business to compete with Amazon, particularly in advertising. I looked at how Walmart's advertising business stacks up to Amazon. Advertising experts said that Walmart trails behind Amazon in areas like measurement, its advertising auctio...