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This is a preview of a research report from Business Insider Intelligence , Business Insider's premium research service. To learn more about Business Insider Intelligence,  click here . Current subscribers can read the report here . Voice assistants, including Amazon's Alexa, Google's Assistant, Apple's Siri, and Microsoft's Cortana, are pegged to trigger widespread transformation across the retail industry in the years to come. Voice assistants offer an additional level of convenience and speed over other shopping channels, and these advantages are driving consumers to embrace the technology for their shopping needs. Today, 6% of US adults have engaged in some sort of voice shopping, according to Business Insider Intelligence estimates. By 2023, voice commerce adoption is expected to reach 49% of US adults. As consumer interest for voice technology in retail mounts, brands that embrace voice throughout the entire customer journey stand to pull ahea...

Elon Musk told staff that Tesla is "very close to achieving profitability" in a company-wide email on Sunday. In August Musk told investors that the company would be profitable in the third quarter.  Tesla has had only two profitable quarters in its history. Musk just agreed to pay the SEC $20 million after it filed a suit against him for making "false and misleading" statements that impacted Tesla's stock price. In an email, Elon Musk told Tesla employees on Sunday they have "one more day of going super hardcore" to close the quarter and the company is "very close to achieving profitability and proving the naysayers wrong." Musk assured investors that Tesla would turn a profit in the third quarter in a conference call in August. The company has never turned an annual profit, and has had only two profitable quarters in its history. Here's the full email: From:   Elon Musk Sent:   Sunday, September 30, 2018 1:08:45 AM ...

Apple's latest iPhones, the iPhone XS and XS Max, are on sale now. But if you choose to buy either of these new phones, there are two extra purchases you should also make: AppleCare+, and a phone case. If you don't purchase AppleCare+, and you break the front or back of your phone, you'll be stuck with exorbitant repair costs, which can cost more than a case and Apple's insurance combined. Apple's all-glass iPhone designs are beautiful, but they can be very expensive to repair if you don't have AppleCare+. Any new iPhone you buy, whether it's the new iPhone XS Max or the 2-year-old iPhone 7, comes with AppleCare , which includes complimentary phone support from Apple for the first 90 days, and a one-year limited warranty — but specifically against defects. Notably, normal AppleCare doesn't cover accidental damage. This is only covered by Apple's premium insurance plan, AppleCare+ , which anyone should purchase if they're buying the new iP...

Job-hunting site Comparably, which allows employees to anonymously review and rate their employers, has sifted through its 5 million+ employee reviews to create its annual list of the best paying small companies. Comparably currently tracks about 10,000 companies, it says. In order to qualify for this list, Comparably limited the list to companies that had fewer than 500 employees and had at least 15 ratings from employees between September 12, 2017 and September 12, 2018. Please note that the pay data listed below came from information that employees reported to Comparably themselves. And it centered mostly on salaried roles in engineering, product, marketing, design, sales and finance, as opposed to hourly-wage type roles. In order to rank these companies, Comparably considered both pay and at how satisfied employees said they were with their pay. The result is this list of the best paying small companies, according to employees. SEE ALSO:  The CEO of $4 billion M...

Apple's phones are beautiful but have fragile designs full of glass. SquareTrade, a device insurer, has performed so-called "drop tests" on the two new iPhone XS devices. The glass on both devices broke when dropped from six feet.  But the test found that the iPhone XS Max, with a bigger screen, was only a "medium risk" to break, as compared to the smaller iPhone XS, which was scored as a "high risk" to break.  Did you spend over $1000 on a new iPhone XS or iPhone XS Max this weekend? You might want to be careful, because despite Apple saying they use the "most durable glass ever in a smartphone," the new iPhones tend to break when dropped, according to new drop tests by SquareTrade, a device insurer.  The new iPhones, like last year's models, have a glass design — there's glass on the front, and a glass shell on the back to enable wireless charging. The glass is made by Corning, which Apple has invested in.  Turns out, in t...